August 2008

business

10% of the world population is disabled. Isn't that a big market?

This section will cover articles on the business case behind accessible products and services.

Accessibility Makes Good Business Sense

Innovation and advancement in technology is enabling people with disabilities to realize their potential. Today, a visually impaired person can work with computers using a screen reader! Isn't that wonderful? But many of us are unaware about this fact. The reason being 'lack of awareness' about the needs of people with disabilities and how can technology be helpful in meeting those needs.

'Accessibility' is the only way to tap and explore this market. Accessibility is a practice to understand the needs of people with disabilities and create products, services, infrastructure, education and employment opportunities with optimum utilization of technology. In doing so, accessibility not only benefits people with disabilities but also people without disabilities especially the aging population, people with low literacy rate, and low bandwidth users. Read more on Accessibility Makes Good Business Sense..

Did you know?

  • As per World Health Organization (WHO), there are 600 million people with disabilities in the world. Almost 10 per cent of the world's population is disabled.
  • India has signed the UN Convention on Rights of People with Disabilities.

You can send an article for us to publish in the forthcoming editions of a3.